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What’s the ROI of Digital Transformation? (And how to measure it)
Less than 1 in 3 companies reach their digital transformation objectives. What seems like a staggering data point makes sense when you learn what meeting them requires—leadership buy-in, a hefty...
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Why Marketing Experimentation is Crucial for Digital Transformation (Examples...
Experimentation in every industry is critical for development. Items we use every day have iterated to where they are now thanks to experimentation: the car, the computer, the smartphone, and more....
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How to Build Successful Omnichannel Marketing Campaigns
Customers are inundated by brand messages, ads, and sponsorships like never before. Thanks to search and social media algorithms, they’ve come to expect getting the right message, in the right place,...
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Barriers to Digital Transformation: Strategies for Overcoming Resistance
IDC predicted that 65% of GDP would be fully digitized by the end of 2022, driving trillions in digital transformation investment by the end of the following year. The question is: will your business...
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Split Testing To Gain Critical Insights: How to Approach Your Next Test
When attempting to figure out customer intent, it can feel like throwing a lot of marketing at the wall to see what sticks. But the act of studying what sticks might be more important than many...
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How to Conduct a Customer Experience Audit
Around 73% of consumers surveyed by PwC pointed to customer experience as an important factor in their purchasing decisions. Yet, less than half said companies are doing a good job of providing a...
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The Customer Journey Optimization Process: Tips, Steps, and Strategies
Customer journey optimization is designed to help you capture more leads, maximize revenue, and improve customer satisfaction. To get it right, you need to optimize every touchpoint along the customer...
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How To Align Marketing and IT For Maximum Business Growth
Executives expect collaboration among departments to achieve marketing goals. But this is easier said than done. IT is critical for integrating digital technologies that the marketing team needs to...
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How to Optimize the Post-Click Experience for Better Customer Journeys
Marketers pay a lot of attention to click-through rates (CTRs). But what customers do after they click is even more important to drive the conversion. In this article, you’ll learn about the...
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How To Persuade Legacy Companies To Digitally Transform
To compete today, organizations need digital investment to deliver a better customer experience. But many teams at enterprise-sized companies are stuck with dated systems. Often, the delay to keep up...
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